Interview with The Brand Identity

Collaborative in name and nature: London-based studio In-Col on the importance of other people

Founded by Iain Worgan and Niall Wynne Lewis, In-Col Studio have not only trusted their gut and intuition since starting out in 2020, but also champion their trust in other people as the studio’s guiding light. “Our practice is informed by conversation and mutual understanding with our clients,” they tell us, “and we think our outcomes are richer by being grounded in the client’s knowledge.” Speaking to the duo, we discuss the philosophy behind their collective approach to creativity, their dissatisfaction with the industry’s ego-driven culture, and shaping an open, communicative workspace.

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