Screencrib
Helping Visualise a Film-Funding Revolution
Brand Positioning, Brand Identity, Creative Consultation, Motion
Screencrib
Helping Visualise a Film-Funding Revolution
An alternative to the traditional model of film-financing, Screencrib is an online platform that emboldens audiences to invest in feature films that may have otherwise gone unseen. Their goal is to support the projects of emerging and established filmmakers in a reinvention of the existing, distributor-led model.
The Screencrib proposition is revolutionary in concept and as such, required an identity and language fitting of its character. We worked closely with their founders to create a system that reflects the brands values of inclusivity and disruption, from a considered graphic expression to a multi-functional typeface with vast language support, built for its ambitions of a globally connected film community.
We developed a set of brand guidelines with which Screencrib could confidently appeal to a broad audience. These visual pathways explore form and colour, utilising the emotion and enthusiasm people have for cinema to empower new investors to fund the creativity of film.
