Torsa Studios
Bringing interactivity to activewear
Art Direction, Brand Positioning, Campaign Creation, Creative Consultation, UX and UI, Website Design
Torsa Studios
Bringing interactivity to activewear
Activewear brand Torsa occupies an unexpected space between high-fashion and high-function – pairing slick expression of colour with expert products. Torsa needed a digital refresh to embody their unique offering, with their previous identity falling short of the modern expectation for a contemporary brand. Looking to In-Col for guidance, we transformed their website into a bespoke eCommerce platform that not only explored the brand’s striking identity but crucially renewed the user’s experience. Turning the customer’s path to purchase into an effortless journey.
Photography by Cameron Kennedy-McFarlane
Creating an aesthetic akin to the spacial, serene digital presence of Torsa, we were given the opportunity to shape the brand’s art direction, collaborating closely with our team of photographers, set designers and creatives to shape a unique world for Torsa to inhabit. The success of our work then led to a distinctive digital campaign, allowing us to boast about our existing work and develop Torsa’s tone across copywriting and videography. Fundamentally, bringing life, movement and interactivity to the activewear brand.
Since our collaboration began over two years ago, our role with Torsa has developed into creative consultancy, meeting weekly with the brand’s partners to discuss the stewardship and progression of Torsa.
Photography by Cameron Kennedy-McFarlane
