Overview
T.M.Lewin approached In-Col Studio to develop and create a social media campaign exploring the “How to” when it comes to styling their tailored garments.
We partnered with ANM and acclaimed menswear stylist Benedict Browne to develop a series of ‘How To’ videos for high street tailor T.M.Lewin. The videos share Ben’s insight regarding all things tailoring, from getting a suit to fit perfectly, to how to correctly iron and fold a shirt. We applied non-traditional filming and editing techniques, such as fast cuts and slow shutter speeds, to a traditional style of branded video content, delivering assets that adhere to T.M.Lewin's brand guidelines.
Along with the series of 9 videos, filmed and edited by long-time collaborator Charlie Coleman, we provided an extensive archive of behind-the-scenes photography for the brand. Similarly to our videos, these closely adhered to the brand guidelines of T.M.Lewin, a fitting blend of BTS and e-commerce for use across their website and social media channels.
“Working with In-Col Studios was an absolute pleasure from start to finish. From the initial concept discussions through to final execution, the team demonstrated the utmost professionalism and a deep understanding of the vision for T.M Lewin. They took the time to truly understand our brief, providing insightful feedback and ideas that aligned perfectly with the campaign goals. Their attention to detail, creative approach, and project management ensured that the entire process was not only smooth but also enjoyable. The final result exceeded our expectations, and we couldn’t be more pleased with the outcome.”
Jordie Elms
Associate Partner, AMN Comms