Tales
Cutting Through the Noise of Digital Journalism
Art Direction, Brand Identity, UX and UI, Web Design
Tales
Cutting Through the Noise of Digital Journalism
Digital editorial platform Weekly Tales is dedicated to documenting the nuances of people and place. Whether it’s a deep dive into overlooked local history and repurposed community spaces or explorations of critical social movements, Weekly Tales tells the stories of the interested and interesting. Due to the complexity and pace of their pieces, however, Weekly Tales needed a clear brand refresh and comprehensive digital platform to manage the broadening scope of the platform, into the worlds of photo book publishing and documentary filmmaking. They turned to In-Col to deliver as much.
In-Col Studio have worked with Weekly Tales for close to five years, through which time the website has had two earlier iterations. The mission has always been the same, but the platform has been one of constant refinement.
The intention of this latest update has been to reflect the design tropes of traditional and contemporary news, whilst creating a unique space in the middle ground that Weekly Tales could occupy. An updated ident is centred around parentheses, which act as a subtle and apt way to enclose additional information, relating very much to the role Weekly Tales aims to play in journalism, via reporting stories that often go under the radar. As a result of using the humble parentheses, the system created is flexible in execution, shifting focus between quality photography and in-depth reportage with ease. Within Weekly Tales, there are three components (Weekly, Studio and Published) and so the wordmark lockups are created within this simple approach, providing a refined clarity.
