Weekly Tales
Cutting through the noise of digital journalism
Art Direction, Brand Identity, Brand Positioning, CMS Integration, Copywriting, Design Systems, Digital Experiences, Motion, User Experience, User Interface, Web Development, Website Design
Weekly Tales
Cutting through the noise of digital journalism
Digital editorial platform Weekly Tales is dedicated to documenting the nuances of people and place, amplifying forgotten voices. Whether it’s a deep dive into overlooked local history and repurposed community spaces or explorations of critical social movements, Weekly Tales tells the stories of the interested and interesting. Due to the complexity and pace of their pieces, however, Weekly Tales needed a clear brand and comprehensive digital platform to cut through the noise of online journalism, turning to In-Col to deliver as much.
Together we developed a slick, typographically-led editorial space to ensure the utmost accessibility, no matter the digital or printed translation, allowing the articles to express themselves whilst staying as practical and approachable as possible. Opting for a bespoke cut of Seb Mclauchlan’s WT Gestalt, our typographic direction not only met Weekly Tales’ accessibility concerns but also provided warmth, humanity and character to the site. Since its launch in 2019, we have continued our collaboration, developing its functionality and aesthetic whilst offering creative consultation as Weekly Tales evolves.
